I’ve been a Brand Strategist and Creative Director for over 10 years; lucky enough to have worked at creative agencies such as Goodby, Silverstein & Partners, 72&Sunny, FCB Chicago, Wongdoody and McCann. I’m obsessed with the craft of communications and how it’s evolved from mass experiences to a customer intimacy no one could have imagined. Customer experience matters more than ever with strategy and creative departments converging to deliver the best they can.
My toolbox contains traditional product/brand positioning work, design thinking, CX, and communication planning—the places and spaces where hearts and minds can be won.
I encourage play and embrace failures. I push aside egos and provide a sense of collective mission and meaning for teams I lead.
I currently reside in downtown LA and enjoy witnessing its evolution. I love making zines, collecting independent comic books and riding on trains.
2017 Creative Director - Influential.co
//Led influencer campaigns for Fortune 500 brands across a variety of verticals including Campbell’s, P&G, MillerCoors, Hyundai and more.
//Managed and grew a team of six creatives & designers across Los Angeles, Nevada and New York.
//Personally drove +$6M in sales revenue through creative pitches and client relationships
2015 - associate strategy director - Wongdoody
//Led creative strategy for “benevolent brands” across LA/Seattle offices such as Cedars Sinai, Papa Murphy’s Pizza, VCA Animal Hospitals, National University, Hallmark Labs as wells as positioning a variety of startups and companies seeking digital transformation in their product offerings.
//Aided the establishment of a strategy practice that helped a $75M acquisition by consulting conglomerate, Infosys.
2013 - strategy director - FCB Chicago
//Led brand and creative strategy for major organizations across a variety of verticals including Boeing Commercial/Corporate divisions, Digiorno Pizza’s product Innovation group, Valspar paint national advertising as well as Bud Light Lime-A-Rita product positioning and advertising.
2012 - Strategist - 72&sunny
//Principal strategist on the launch of the game-changing Chromecast from product positioning to national campaign.
2009 - strategist - goodby, silverstein & partners
//Focused on keystone technology accounts: HP Printing Group, Sprint and Google x Motorola’s positioning/launch of the Moto X. Aided the NBA’s national advertising with particular focus on the 2010 national lockout.