CA Technologies: Business Rewritten by Software

reinventing business in the application economy

CA Technologies was a legacy company competing in an era of nimble startups and massive competitors. While they remained relevant in the B2B space with offerings in on-premise servers, cloud technology, tools for the emerging field of DevOps and much more, they still didn’t have a story to tell. After research with various stakeholders and subject matter experts, our core insight was buried in their in-depth knowledge of connecting the world through applications; making businesses better with security protocols, speedy information delivery and pioneering the future for creativity in a developer driven world.

role: strategy