GoToMeeting: Make Meeting Magic


meetings are thieves of joy…UNTIL they CONNECT PEOPLE

When GoToMeeting approached us for a new campaign to get them talking about more than just product features, we introduced them with an idea they found a little unsettling at first—that meetings are….well, boring. After user interviews and researching what the modern workplace can look like, they agreed: meetings these days have become redundant or simply unnecessary. People everywhere should have less of them.

However, they’re not all bad. The meetings that matter most are the ones that inspire a sense of connection between everyone involved. People get more done. They feel that special “zing” collaborating with one another.

Championing this concept, we had GoToMeeting spur a conversation around connecting and collaborating; embracing the magic that can happen when great people share great ideas.

role: strategy