Valspar: Color for the Colorblind

 
 

12% OF ALL PEOPLE ARE COLORBLIND

From this simple fact, we felt Valspar Paint could be more than just a paint brand by showcasing the power of color for those who can’t see it. In partnership with a little known startup in Berkeley called Enchroma, we created “venturebranding” — providing an emotional product demo as Valspar raised awareness and owned the conversation about a rarely discussed ailment.

role: strategy